Research
Project Overview
- A behavior – first nutrition platform that priorities sustainability and choice over restrictive dieting — marketed as a “coach-in-your-pocket.
- Core method is built around three measurable nutrition levers — Quality, Protein, Calories — with the #800gChallenge as a signature habit-building entry point.
- The product packages short daily education, modular programs (progression: #800gChallenge → Lazy Macros → Three Pillars Method) and progressive diary/logging levels.
- Audience: gym owners, coaches and companies who want long-term change without extreme rules — the site includes partner/coach and company/gyms onboarding pages.
Challenges
- We needed to make food logging quick and stress-free — most users quit when tracking feels like extra work.
- The app had to work for both beginners and advanced users, without creating two separate versions.
- Managing the Meals of the Day feature was tricky — we wanted people to share ideas, but we also had to keep the content clean and useful.
- Connecting short daily lessons with the actual logging flow was hard — users needed to see how learning and action fit together.
- We also needed to handle different kinds of users — free users on trials, discounted users, and paid members with certain levels or programs unlocked. Managing all these access rules without confusing users or overcomplicating payments was a big task.
Project Goal
- To create a web platform that makes healthy nutrition sustainable and flexible, fitting into users’ lives rather than forcing their lives to fit the plan.
- To reduce user drop-off by decreasing the behavioral effort required (through simpler logging, better inspiration, daily small-lessons) and increasing engagement.
- To deliver measurable health/fitness outcomes (e.g., improved diet quality, weight, health markers) by fostering consistent habits rather than short-term rigid interventions.
- To position the brand in the crowded nutrition-app market as the “sustainable, personalised” alternative.
Overcome
- We added three diary levels — users start simple and unlock more options as they get comfortable. It keeps things easy early on.
- For meal sharing, we built a small review step before anything goes live, so quality stays high but it still feels community-driven.
- The same backend runs everything, but the app shows or hides features depending on the user type. That way, everyone gets the right amount of detail.
- We connected each daily lesson directly to a logging action — learn something, apply it right away — which helped people stay consistent.
- We built a flexible user-tier and subscription system that links each account type to its own access level. The backend automatically checks what a user has unlocked and shows only the right programs and features. This kept billing, upgrades, and user experience smooth and consistent.
Technology Stack
App Features
Meals of the Day (MODs):New simple meal ideas each day, searchable meal-library, ability to save favourites and earn chef badges for contributions.
Educational Programs:Three evidence-based programs, delivered in short daily lessons (~5 minutes) covering nutrition topics (e.g., “Is plant-based healthier?” “How do hormones affect weight loss?”)
Diary Logging & Analytics: Users unlock logs from simple to more detailed tiers; food logging, insight into diet trends, advanced analytics to develop personalized targets.
Achievements / Gamification: Badges for program completion, logging milestones, culinary contributions; secret badges for regular engagement.
Free trial & onboarding: The site advertises a 5-day free trial to let users sample the “#800gChallenge®” and the logging experience.